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Professional Radio Imaging
That Serves Your Station
35 Years of Experience | Big Brands, Big Moments | Imaging That Cuts Through
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Imaging That Puts your Station First
Some producers treat radio imaging like a showcase of their own skills—every sweeper packed with every trick they know, just because they can. But after 35 years in the game, I know it’s not about me—it’s about the station.
I’ve imaged just about every stunt, competition, and show you can think of—including promos for a competition that sent a listener into space. I bring every tool in the kit, but only when it serves the brand, not my ego.
✔ If a piece needs to hit hard, I’ll make it hit.
✔ If it needs space to breathe, I’ll hold back.
It’s about crafting imaging that enhances the station’s identity, not overpowering it with production gymnastics.
Every element I produce is crafted with purpose—tricks where they elevate the message, restraint where clarity matters—so that the audience walks away remembering the station, not the production behind it.
Case Study: ONE FM’s Teaser Promo
I don’t throw in tricks just because I can. Sometimes, the power comes from simplicity, choosing (in this case a mix of choosing and creating) the right piece of music, using just enough sound design to tie everything together, and letting the message do the heavy lifting. Take this launch promo for ONE FM, for example...
✔ A killer script (drives momentum)
✔ A well-chosen piece of music (delivers emotion and energy)
✔ Carefully placed sound design (enhances impact without overcomplicating)
The result? A powerful launch promo that’s not full of fancy tricks but works its ass off.
Listen to My Work – Imaging That Cuts Through
CHR / Top 40 Imaging
High-energy branding for hit music
Rock Imaging
Bold, aggressive imaging for rock
Hot AC
Modern, Energetic Sound for Today’s Adult Hits
Radio Imaging Demos
KISS 92 and 1FM - Singapore
Smile FM - Capetown SA
JJJ - Sydney Australia
BBC 1 Extra - London England
97 Rock - Buffalo USA
Move FM - Lithgow Australia
i98 Summer 2019 Demo
Whether you work in the deserts of Arabia, the beaches of Australia or the concrete jungles of New York there’s one constant with all radio stations: There’s plenty of em. Most markets have a top two or three stations that target the same demographic and are playing almost exactly the same music.
What’s the major difference between these stations? Their Imaging.
Voodoo Sound has been imaging radio stations since the late 80s.
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Since then we've imaged stations in markets all around the globe in a wide variety of formats: News/Talk, Country, Rock, AC, HOT AC, CHR, Classic Hits and in markets as varied as South East Asia, North America, the United Kingdom and more…whatever you can throw at us, we're ready to give your station its own unique voice.
“Effective Radio Imaging effortlessly reflects your station's personality”
What's In It For You?
Need it now?
Radio is an immediate medium. We're here 24/7 to cover all you needs.
Enjoy creative control.
Direct talent yourself and keep your ear across the process as you please.
Rest Easy.
Confident in the fact our 30 years of experience is serving your project.
Be Inspired.
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Need a creative breakthrough? A fresh perspective is a call away.
"Robbo consistently delivers awesome Imaging & Promos for both our English Brands and gives us a sound like no other in the Market. If you want Production that raises the bar sprinkle a little Voodoo Magic on it!"
Jamie Meldrum
Content Director
SPH Radio - SIngapore
Case Study: KISS 92
The Brief:
When Singapore station KISS 92 brought on board a new high-profile breakfast show (Glenn and the Flying Dutchman), they took the opportunity to re-imagine that station from the ground up.
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As one of the Major Players in Singapore’s radio landscape, it was a big job. In total Voodoo Sound provided…
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Over 200 Imaging components
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More than 20 Top of Hour Openers
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14 Promos
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5 Jingles
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5 Sonic Logos
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News, Sport, Weather, and Traffic Intros
The Solution:
We wrote and recorded lyrics for the jingles, created the melody for the Sonic Logo, and wrote scripts and recorded voice for the imaging, show pieces, etc.
What They Said:
Andre Hoeden, KISS92’s Content Strategist said..
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“We'd like to thank you for your awesome work which is sounding GREAT on-air!
Stingers are sounding good!
IDs are sexy!
Jingle is just awesome.
Thank you STUD!”
The Work:
Take a listen to a sample of our work.
